Data is important. Context is everything.
The insight-driven brand expression reinvigorates the industry pioneer through visual impact and complex deliverables.
For over fifteen years, Sitecore has been a global leader in empowering marketers to own the customer experience. However, in recent years, Sitecore faced a new reality: the very segment they helped create had grown noisy with competing voices. They needed to stand apart from the crowd.
They had the technology to do just that—a rich offering of content management, contextual intelligence, and omni-channel automation. And no one integrated these three disciplines into a single offering like Sitecore had with its “Context Marketing.” The opportunity was clear: reinvent the category once again and define it according to Sitecore’s strengths. Unify their brand message into a new expression. And reinvigorate their worldwide offices with a new rallying cry.
As we did our discovery, a key phrase kept recurring—Demand More. We seized upon it as our North Star. Demand More was more than compelling positioning; it cast a vision for employees, and announced a new moment of possibility to customers. To bring Demand More to life, we crafted a campaign that brought the three pillars of context, content, and omni-channel to life. New headlines paid off the Demand More tagline. Overlapping designs symbolized how Sitecore is unifying a powerful set of tools. And the resulting set of brand guidelines enabled consistency in every touch point.
On the day of the launch, we orchestrated a worldwide, surprise, internal brand experience: When employees arrived to 21 different global offices, they were greeted with wall clings, banners, T-shirts, and leave-behinds that we had delivered and installed—all of which set up a webinar that cast a new vision for the brand.
“Thanks to Undivided™ for all your great work in helping us to pull together a world-class showing. You all showed up when it mattered and helped us to make a concept become reality. It was a thrill, today, to deliver the campaign into the marketplace. On to the next big thing…”