Philosophy

People are pulled in every direction. Predictive analytics are pushing more prospects into more funnels. Data is mined and levers are pulled — all to drive incremental transactions from consumers with shrinking attention spans. It’s a race to the bottom.

At Undivided, we believe that what makes us buy and what makes us tick are one in the same. Our agency was founded on the principal that the most valuable relationships start with aspirations that are shared by both the brand and the customer.

Because when a customer and a brand both aspire to the same thing, it fundamentally alters the relationship. It is more than shared emotions. It is a shared truth that drives loyalty and grows profit. It’s what every brand aspires to be: Undivided.

What We Do

Finding common ground with people is the core of what we do. We approach every challenge with curiosity and passion, and use every creative tool at our disposal to bring your highest aspirations to life. Our capabilities include:

  • Brand strategy
  • Strategic planning
  • Event and experiential marketing
  • Visual identity
  • Web and Interactive
  • Collateral and print
  • Campaign development
  • Video and photography
  • Social media
People
Co-Founders

Joel Raznick President, Co-Founder

As the president, Joel is responsible for firm management and overall account health. He provides leadership, ensuring that all agency work reflects strategic findings, meets client needs and expectations, and is emotionally resonant. He is involved in brand development and the creation/implementation of full-cycle campaigns and programs.

Darin Beaman Chief Creative Officer, Co-Founder

As the creative and strategic lead, Darin has a unique ability to understand client strategy and objectives, and pivot brand challenges into compelling and insightful creative. He drives the agency’s execution excellence and adds tremendous vision through brand strategy, identity development, integrated campaigns, and more.

Team Leads

Ken Huang Creative Director

Erica Tam Account Director

Megan Lane Studio Manager

Ilana Kaye Senior Account Executive

Kelley Shin Account Executive

Sheila Sumatra Accounting

Ben Michaels Designer

Dosung Hwang Designer

Cliff Scott Strategist

Culture

We have fun beyond the office walls.

Bring your Brand and Customers Together

Contact Us
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969 E. Colorado Boulevard Pasadena, CA 91106